Inspired by the Hwabaek (和白) council system of the Silla Dynasty, which valued unanimity and harmony, the Gyeongju Convention & Visitors Bureau (Gyeongju CVB) is dedicated to fostering the sustainable growth of the city’s tourism and MICE industry.
Gyeongju CVB discovers and manages the region’s abundant tourism and MICE resources, providing organizers and participants with reliable information and customized support. Anchored by the HICO International Conference Complex, the Bureau offers optimal infrastructure and an extensive partner network to ensure the success of international conferences, exhibitions, incentive tours, and corporate events.
As the host city of the APEC 2025 Summit, Gyeongju is emerging as a global MICE destination. Building on this milestone, Gyeongju CVB is enhancing its expertise and operational capacity to deliver distinctive value and unforgettable experiences for both organizers and participants.

• Destination Marketing

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  Expand global networks by participating in domestic and international MICE exhibitions and fairs

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  Support the attraction and hosting of international and domestic events

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  Enhance the city’s brand value through online/offline media advertising and promotional material production

• Education & Capacity Building

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  Operate the MICE Rang Supporters Club to identify young and future talent while strengthening their practical capabilities

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  Provide tailored training for current and prospective tourism and MICE professionals through capacity-building projects

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  Nurture specialized personnel by operating industry–academia cooperation programs in collaboration with local universities and institutions

• Building the MICE Foundation

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  Foster a sustainable tourism and MICE ecosystem through the Regional Tourism Organization (DMO) support project

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  Strengthen cooperation systems through the organization and operation of the Gyeongju

• Tourism&MICE Alliance

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  Expand networks among MICE-related organizations and promote joint marketing initiatives

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  Develop tourism and MICE programs reflecting the unique characteristics of Gyeongju

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  Discover and certify unique venues that showcase Gyeongju’s distinctiveness

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  Establish customized incentive programs for corporations and organizations